關于我們

ABOUT US

As a long-time leading enterprise and national flagship enterprise focusing on the fruit industry, JWM was merged by Shenzhen Golden Wing Mau Agricultural Produce Co. and Joyvio Group, a member company of Legend Holdings. Ever since its establishment in 1998, JWM has been committed to providing comprehensive solutions for customer needs, with its business scope covering variety development, large-scale planting, post-harvest process, all-channel distribution, as well as brand marketing. Over the years, JWM was selected as Top 500 China Service Enterprises, Top 500 Enterprises of Guangdong Province, Top 100 Private Enterprises of Guangdong Province, as well as Top 100 Enterprises in Shenzhen. Currently, JWM has 70 subsidiaries in total, including 3 provincial leading companies.Innovation and development have always been the driving force of JWM.Apart from investing in Yunnan Shennong Variety Management Ltd, we have established two provincial engineering technology centers for kiwifruit and blueberry; Strategic cooperation with agricultural technology companies including Bayer and Syngenta enables us to introduce world-class variety resources & planting techniques, and promote technology upgrading for China's fruit industry.


On one hand, JWM has always been active in responding to the national call for “implementing rural revitalization strategy” to facilitate the urban and rural development. We have established 50 demonstration orchards in the dominant fruit producing areas (including our own orchards for 4,000 ha), and provided training courses for 250,000 farmers in total, leading 1.2 million fruit farmers to common development. In 2017, JWM held the International Blueberry Summit together with International Blueberry Organization and the Qujing Municipal Government, to promote the transformation and upgrading of China's blueberry industry.


On the other hand, we have set up oversea procurement centers in the representative fruit production areas, and established stable supply chains for blueberry, cherries, kiwifruit, grape and apple by cooperating with global fruit companies and professional associations.


We give the utmost priority to quality and brand, and regard quality as the fundamental factor for fresh fruits while brand as the 

vanguard. By applying the quality assurance system that covers every links of the industry chain, we could work more effectively on full-chain traceability and key point control. We have built the Guangdong Famous Trademark “Joy Tree” and industrial leading brands including "Joyvio Blueberry" and "Joyvio Durian". With 14 wholesale markets nationwide, we manage to distribute 2,000 tons of quality fruits every day, serve 5,000 supermarkets and 10,000 fruit stores, and deliver fresh & safe fruits to over 10 million consumers.


By taking "Better Fruit, Better Life" as its mission and "Hard work pays off" as its value, JWM will open up the four major platforms of R&D, products, logistics and channels, link global fruit resources and provide all-channel professional services, so as to build a global fruit value chain and become a world-class leading fruit company.



發展歷程

DEVELOPMENT HISTORY

1998

Fruit Importer and Exporter

One of the first private companies that exported Chinese fruits to international market, e.g. exported Xinjiang Hami-melon, red grape and fragrant pear to Southeast Asia.

1998-2010

Fruit Supply Chain Service Provider

日本一级特黄大片免色The first Chinese company that introduced fresh fruits to modern channels and built the distribution network nationwide.

2010-2014

Vertically Integrated Fruit Company

With its business covering every parts of fruit industry chain like fruit growing, post-harvest processing, importing & exporting, as well as multi-channel distribution, Golden Wing Mau became the most competitive vertically integrated fruit company in China.

2015-Now

Global Fruit Value Chain Sharer

In 2015, Golden Wing Mau and Joyvio Group, a member company of Legend Holdings, merged to grow into a world-class fruit company.

集團榮譽

GROUP HONOR

政府榮譽

日本一级特黄大片免色Government Honor

    Top 500 Companies in Chinese Service Industry 2017 & 2018

    National Flagship Company of Agriculture Industrialization in 2018

    Top 500 Enterprises in Guangdong, Top 100 Private Enterprises in Guangdong 2017 & 2018

    Top 100 Enterprises in Shenzhen 2016 & 2017

    2017 The Most Social Responsibility Enterprises in Guangdong

    National Advanced Logistics Enterprise in 2016 and 2014

    2015 Asia Fruit Importer of the Year

    2013 Key Flagship Enterprise in Guangdong Agriculture Industrialization

    Top 100 Service Enterprises, Top 100 Taxation Enterprises, Top 100 Private Enterprises and Top 100 Export Enterprises in Shenzhen Baoan District in 2013

    “Joy Tree” awarded as Guangdong Famous Brand in 2012

    Top 100 Private Enterprises in Shenzhen Baoan District in 2012, 2009 and 2008
    ...

客戶嘉獎

日本一级特黄大片免色Customer Reward

    Wal-Mart: Supplier of Produce in 2017, 2016, 2015, 2010, 2006 and 2001

    Sam's Club: Supplier of 2017, 2016, 2015, 2013 and 2006

    Vanguard: Star of Growth Award in 2015, Vigorous Award in 2014, Top 10 Most Popular Merchandises in 2011

    BHG: Best Partner Award in 2018, Best Contribution Award in 2017 and 2016, Most Innovative Supplier of 2017

    Ito Yokado: 2015-2016 Excellent Supplier & Most Innovative Supplier

    Huatang Supermarket: 2012-2013 Outstanding Supplier & Most Innovative Supplier
    ...

行業地位

日本一级特黄大片免色Industry Status

    Top 100 Leading Enterprises of China Fruit Industry 2016

    Excellent Brand Marketing Award of China Fruit Industry 2016

    Entertaining IP Marketing Award 2016

    Year of Asia Fruit & Vegetable Importer 2015

    Excellent Contribution Award of China Fruit Industry 2009

    Leading Enterprise of China Fruit Industry 2009

    Top 10 of China Fruit Enterprises 2008
    ...

公益表彰

Public Welfare

    Most Socially Responsible Enterprise of Guangdong Province 2017

    Most Socially Responsible Entrepreneur of Guangdong Province 2017

    2010-2018 Shenzhen Lions Clubs Contribution Award

    2012-2017 Benevolent Enterprise Bestowed by Run For Kids

    2008-2018 Award from Disabled Persons’ Federation of Longgang District, Shenzhen
    ...

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